KFC 11 HERBS & SPICES
KFC was following thousands of people on Twitter, which seemed like a lot. We unfollowed all of them, and refollowed five Spice Girls and six random guys named Herb. Like KFC’s 11 Herbs & Spices. We didn’t seed it anywhere or put any media behind it. We just waited. Finally, this guy’s tweet popped up. This thing went on to be on the front page of Reddit twice, spawn conspiracy theories, helped us win Twitter’s Best Brand Voice of the Year, and won a bunch of awards and stuff at Cannes. Here’s a case study that says all of this but better.
Role: Concept / Art Director
CDs: Jarrod Higgins, Freddie Powell
Partner: Adam Crouch
Price: $0
YEARS LATER AND A BUNCH OF PEOPLE ARE STILL TALKING ABOUT IT ON TIK TOK
