old spice x the witcher - s3

Netflix and Old Spice asked us once again to dream up a campaign where the world of modern men’s grooming products and the monster infested realm of The Witcher ridiculously reunite.

Last season we built a campaign with an ode to the downright wretched smells of a world that suffers without Old Spice. This season, we continued upon the lore by using Ciri’s magical visions as the only way to escape it.

All sorts of dreams came true on this one from redesigning dwarf leader, Yarpen Zigrin, as a legendary Old Spice hero, testing my hand at flower puppeteering, meeting a real life unicorn, and tunneling through the depths of Witcher lore down to every last maggot.

Role: Concept / Senior Creative - Art Director

CDs: Laura Wood / Shaine Edwards

Partner: Gui Souza