Nike 50th Anniversary

Seen It All - TikTok

Nike’s 50th Anniversary Film brings back Mars Blackmon (Spike Lee) to tout the legendary Nike athletes of the past, and introduces Zimmie to brag about the next 50 years to come, telling us all we “ain’t seen nothing yet”.

In our task to extend the campaign to social, we brought Zimmie’s persona to the streets of TikTok and gave the next generation the keys to the brand, challenging them to show us a future like we’ve never seen before.

Spoiler: They delivered.

We ended up landing the No. 1 trending song on TikTok, and helped generate the highest traffic to the Nike App in the brand’s entire history.

Role: Concept / Senior Art Director

CD: Noel Yeo / Showrunner: Dom Tunon / Head of Social: John Dempsey

Partner: Farha Chowdhury