old spice

“sweat defense this, you son of a b*tch”

This campaign came here to kick ass and smell good. Inspired by the best and worst decade in cinema, we created an 80’s action film starring muscles, sweat and Dolph Lundgren. We used deepfake magic to teleport Dolph and his flattop to present day. Dolph gets an ending fit for an action hero. Everyone else gets a face full of sweat.

Role: Concept / Senior Art Director

CDs: Sara Phillips, Erik Fahrenkopf

Partner: Andrew Chhour